https://mail.hk-publishing.id/index.php/ijd-demos/issue/feedijd-demos2026-06-03T11:48:49+00:00M Dian Hikmawandian.hikmawan@untirta.ac.idOpen Journal Systems<div style="text-align: justify;">International Journal of Demos (IJD) is an open access, and peer-reviewed journal. IJD tries to disseminate current and original articles from researchers and practitioners on various contemporary social, political, and economic issues: citizenship, environmental issues, digital society and disruption, community welfare, social development, public management, public policy innovation, international politics & security, media, information & literacy, governance, human rights & democracy. Publish four times in a year, i.e., March, June, September, and December. IJD invites researchers, academics, practitioners, and the public to submit their critical writings and to contribute to the development of social and political sciences</div> <div style="text-align: justify;"> </div> <div style="text-align: justify;"> <p><strong><em>International Journal of Demos has been indexed by:</em></strong></p> <div> <table width="539"> <tbody> <tr> <td> <p><a href="https://sinta.kemdiktisaintek.go.id/journals/profile/8328" target="_blank" rel="noopener"><img src="https://journal.unismuh.ac.id/public/site/images/aharakan/sinta.png" /></a> <a href="https://scholar.google.com/citations?user=35O4zVwAAAAJ&hl=en" target="_blank" rel="noopener"><img src="https://jurnal.unpad.ac.id/public/site/images/idil.akbar/Dimensions.png" alt="" width="130" height="45" /> <img src="https://journal.unismuh.ac.id/public/site/images/aharakan/Garuda.png" /> <img src="https://journal.unismuh.ac.id/public/site/images/aharakan/googlescholar3.png" /></a></p> </td> </tr> </tbody> </table> </div> </div>https://mail.hk-publishing.id/index.php/ijd-demos/article/view/664Kearifan Lokal Masyarakat dalam Melestarikan Hutan Adat pada Wisata Batu Majang Kabupaten Mahakam Ulu2026-02-24T23:43:06+00:00Aloysius Irang Jiuirangjiu@gmail.comMuh. Jamalniken96unmul@gmail.comAnwar Alaydrusniken96unmul@gmail.comNiken Nurmiyatiniken96unmul@gmail.com<p><strong><em>Abstract</em></strong></p> <p><em>This study aims to analyze community local wisdom in preserving customary forests within Batu Majang Tourism, Mahakam Ulu Regency. A qualitative approach was employed through observation, in-depth interviews, and documentation techniques. The findings indicate that the Dayak Kenyah community possesses a structured customary value system in maintaining the sustainability of the Tana Ulen customary forest. This system includes prohibitions against indiscriminate tree cutting, regulated hunting practices, restrictions on farming within the core forest area, agrarian rituals such as Mecaq Undat and Uman Jenai, the ethical norm of pamali governing behavior in forest areas, and the central role of customary leaders in supervision and enforcement. Such local wisdom functions as a culturally based conservation mechanism that sustains ecological balance while strengthening social cohesion. The integration of customary values and ecological functions forms a crucial foundation for sustainable community-based tourism in Batu Majang.</em></p> <p><strong><em>Keywords:</em></strong><em> Local Wisdom, Customary Forest, Batu Majang Tourism.</em></p> <p><strong><em> </em></strong></p> <p><strong>Abstrak</strong></p> <p>Penelitian ini bertujuan untuk menganalisis kearifan lokal masyarakat dalam melestarikan hutan adat pada Wisata Batu Majang Kabupaten Mahakam Ulu. Penelitian menggunakan pendekatan kualitatif dengan teknik observasi, wawancara mendalam, dan dokumentasi. Hasil penelitian menunjukkan bahwa masyarakat Dayak Kenyah memiliki sistem nilai dan aturan adat yang terstruktur dalam menjaga keberlanjutan Hutan Adat Tana Ulen. Sistem tersebut meliputi larangan menebang pohon sembarangan, pengaturan perburuan satwa, larangan membuka ladang di kawasan inti hutan, praktik ritual agraris seperti Mecaq Undat dan Uman Jenai, norma <em>pamali</em> dalam berperilaku di kawasan hutan, serta peran sentral tokoh adat dalam pengawasan dan penegakan aturan. Kearifan lokal tersebut berfungsi sebagai mekanisme konservasi berbasis budaya yang menjaga keseimbangan ekologis sekaligus memperkuat kohesi sosial masyarakat. Integrasi nilai adat dan fungsi ekologis ini menjadi fondasi penting dalam mendukung keberlanjutan wisata berbasis komunitas di Batu Majang.</p> <p><strong>Kata kunci:</strong> Kearifan Lokal, Hutan Adat, Wisata Batu Majang.</p>2026-03-31T00:00:00+00:00Copyright (c) 2026 Author and Journal International of Demoshttps://mail.hk-publishing.id/index.php/ijd-demos/article/view/672Pengaruh Beban Kerja Terhadap Kepuasan Karyawan di Four Points by Sheraton Batam2026-03-06T07:17:45+00:00M. Kevin Caniagomkevincaniago@gmail.comFeri Ferdianferdian@ymail.com<p><strong>Abstrak</strong></p> <p>Sumber daya manusia memiliki peranan penting dalam industri perhotelan karena kualitas pelayanan sangat bergantung pada kinerja dan kepuasan kerja karyawan. Kepuasan kerja menjadi faktor penting yang memengaruhi produktivitas, motivasi, dan kualitas pelayanan karyawan. Salah satu faktor yang memengaruhi kepuasan kerja adalah beban kerja. Beban kerja yang berlebihan dan tidak sesuai dengan kemampuan fisik maupun mental karyawan dapat menimbulkan kelelahan, stres, dan menurunkan tingkat kepuasan kerja. Penelitian ini bertujuan untuk menganalisis pengaruh beban kerja terhadap kepuasan kerja karyawan di Hotel Four Points by Sheraton Batam. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif kausal. Populasi penelitian adalah seluruh karyawan Hotel Four Points by Sheraton Batam dengan jumlah sampel sebanyak 38 responden menggunakan teknik sampling jenuh. Pengumpulan data dilakukan melalui kuesioner dan dianalisis menggunakan Partial Least Square–Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa beban kerja berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan dengan nilai koefisien jalur sebesar 0,518 dan nilai p-value sebesar 0,018. Hasil ini menunjukkan bahwa pengelolaan beban kerja yang baik dapat meningkatkan kepuasan kerja karyawan.</p> <p><strong>Kata kunci</strong>: Beban Kerja, Kepuasan Kerja Karyawan, PLS-SEM</p> <p> </p> <p><strong><em>Abstract</em></strong></p> <p><em>Human resources play a crucial role in the hospitality industry, where service quality largely depends on employee performance and satisfaction. Job satisfaction is an essential factor influencing employee productivity, motivation, and service quality. One of the key factors affecting job satisfaction is workload. Excessive workload that exceeds employees’ physical and mental capacities may lead to fatigue, stress, and decreased job satisfaction. This study aims to analyze the effect of workload on employee job satisfaction at Four Points by Sheraton Batam. This research employed a quantitative approach using a causal associative method. The population consisted of all employees of Four Points by Sheraton Batam, with a total sample of 38 respondents using a saturated sampling technique. Data were collected through questionnaires and analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM). The results indicate that workload has a positive and significant effect on employee job satisfaction, with a path coefficient value of 0.518 and a p-value of 0.018. These findings suggest that well-managed and balanced workloads can enhance employee job satisfaction. Therefore, hotel management should pay close attention to workload management to improve employee well-being and organizational performance.</em></p> <p><strong><em>Keywords</em></strong><em>: Workload, Job Satisfaction, Hotel Employees, PLS-SEM.</em></p>2026-03-31T00:00:00+00:00Copyright (c) 2026 Author and Journal International of Demoshttps://mail.hk-publishing.id/index.php/ijd-demos/article/view/666Profesionalitas Pengacara dalam Pendampingan Klien Ditinjau dari Perspektif Pancasila2026-02-24T23:50:24+00:00Octaviana Putri Maharanioktavianaputrimaharani2018@gmail.comNatal Kristiono Natalnatalkristiono@mail.unnes.ac.id<p><strong><em>Abstract</em></strong></p> <p><em>This study aims to evaluate the professional responsibility of lawyers in protecting the rights of clients in every judicial process and to assess its application from the perspective of Pancasila values. The method used in this study is qualitative with a normative and empirical approach. The normative approach is carried out through an analysis of Law Number 18 of 2003 concerning Lawyers, professional codes of ethics, and legal principles related to the obligations of lawyers. while the empirical approach was conducted through in-depth interviews with lawyers, judges, and clients at the Pekalongan District Court, field observations, and document studies. The data obtained was analysed using qualitative descriptive techniques through the steps of reduction, presentation, and conclusion drawing using source triangulation to ensure accuracy. The research findings show that lawyer professionalism is a combination of legal ability, field experience, and moral integrity based on Pancasila values. </em><em>Client rights protection is realised through assistance from the early stages of the legal process, legal education, preparation of realistic defence strategies, and compliance with the code of ethics, including the prohibition of guaranteeing victory. Challenges to professionalism arise in the form of pressure from clients, public perceptions of economic influence on decisions, and obstacles in the judicial system. This study emphasises that the professionalism of solicitors does not solely focus on the final outcome of a case, but also on a fair, transparent, and dignified process in accordance with the principles of Pancasila justice.</em></p> <p><strong><em>Keywords: </em></strong><em> </em><em>professional responsibility, protection of client rights, Pancasila values</em></p> <p><strong><em> </em></strong></p> <p><strong>Abstrak</strong></p> <p>Penelitian ini memiliki tujuan untuk mengevaluasi tanggung jawab profesional pengacara dalam menjaga hak klien disetiap proses peradilan dan untuk menilai penerapannya dari sudut pandang nilai-nilai pancasila. Metode yang digunakan dalam penelitian ini adalah kualitatif dengan pendekatan normatif dan empiris, pendekatan normatif dilakukan melalui analisis terhadap Undang-Undang Nomor 18 Tahun 2003 Tentang Pengacara, kode etik profesi serta prinsip-prinsip hukum yang berkaitan dengan kewajiban pengacara, sementara pendekatan empiris dilakukan melalui wawancara mendalam dengan pengacara, hakim, dan klien di Pengadilan Negeri Pekalongan, observasi lapangan danstudi dokumen. Data yang diperoleh dianalisis dengan menggunakan teknik deskriptif kualitatif melalui langkah-langkah reduksi, penyajian, dan penarikan kesimpulan dengan menggunakan trianggulasi sumber untuk memastikan akurasi. Temuan penelitian menunjukan bahwa profesionalisme pengacara merupakan kombinasi anatara kemampuan hukum, pengalaman lapangan, dan integritas moral yang berlandaskan nilai-nilai pancasila. Perlindungan hak klien diwujudkan melalui pendampingan sejak tahap awal proses hukum, edukasi hukum, penyiapan strategi pembelaan yang realistis, serta kepatuhan terhadap kode etik, termasuk larangan memberikan jaminan kemenangan. Tantangan terhadap profesionalitas muncul dalam bentuk tekanan dari klien, anggapan masyarakat mengenai pengaruh ekonomi terhadap keputusan, dan kendala dalam sistem peradilan. Penelitian ini menekankan bahwa profesionaluitas pengacara tidak semata-mata berfokus pada hasil akhir suatu perkara, tetapi juga pada proses yang adil, transparan, dan bermartabat sesuai dengan prinsip keadilan pancasila.</p> <p><strong>Kata kunci</strong>: tanggung jawab profesional, perlindungan hak klien, nilai pancasila.</p>2026-03-31T00:00:00+00:00Copyright (c) 2026 Author and Journal International of Demoshttps://mail.hk-publishing.id/index.php/ijd-demos/article/view/697Kinerja Guru SD Swasta: Analisis Peran Supervisi Akademik, Motivasi Kerja, dan Lingkungan Kerja2026-05-07T10:19:37+00:00Felicita Yosephira Dyatamara Natasyaratrifelicitanatasya@students.unnes.ac.idFakhruddinProfemudin@upgris.ac.id<p><strong><em>Abstract</em></strong></p> <p><em>This study aims to analyze the contribution of academic supervision, work motivation, and the work environment to teacher performance at private elementary schools in the Semarang Timur subdistrict. Using a quantitative correlational approach, this study involved a population of 148 teachers with a sample of 108 respondents determined using the Slovin formula (5% margin of error). Data were collected using a Likert-scale questionnaire and analyzed non-parametrically using Spearman’s rank correlation and Kendall’s W coefficient of concordance. Descriptive analysis results indicate that teacher performance and all independent variables fall into the “Moderate” category. The research findings partially confirm the positive and significant influence of academic supervision (r = 0.758), work motivation (r = 0.645), and work environment (r = 0.769) on teacher performance (p < 0.05), with the work environment factor being the most dominant determinant. Simultaneously, a Kendall’s W coefficient of 0.468 indicates the collective contribution of these three variables to the variance in teacher performance. In conclusion, enhancing the performance of private elementary school teachers cannot be achieved through partial measures but requires a holistic managerial approach that integrates professional supervision, motivational stimulation, and systemic improvements to the work environment ecosystem.</em></p> <p><strong><em>Keywords: </em></strong><em> </em><em>Teacher Performance, Academic Supervision, Work Motivation, Work Environment, Private Elementary Schools</em></p> <p><strong><em> </em></strong></p> <p><strong>Abstrak</strong></p> <p>Penelitian ini bertujuan untuk menganalisis kontribusi supervisi akademik, motivasi kerja, dan lingkungan kerja terhadap kinerja guru pada sekolah dasar swasta di Kecamatan Semarang Timur. Menggunakan pendekatan kuantitatif korelasional, penelitian ini melibatkan populasi sebanyak 148 guru dengan sampel 108 responden yang ditentukan melalui rumus Slovin (tingkat kesalahan 5%). Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis secara non-parametrik melalui teknik korelasi Rank Spearman dan koefisien konkordansi Kendall’s W. Hasil analisis deskriptif menunjukkan bahwa kinerja guru dan seluruh variabel independen berada pada kategori "Sedang". Temuan penelitian secara parsial mengonfirmasi pengaruh positif dan signifikan dari supervisi akademik (r = 0,758), motivasi kerja (r = 0,645), dan lingkungan kerja (r = 0,769) terhadap kinerja guru (p < 0,05), di mana faktor lingkungan kerja menjadi determinan paling dominan. Secara simultan, koefisien Kendall’s W sebesar 0,468 mengindikasikan kontribusi kolektif ketiga variabel tersebut terhadap variansi kinerja guru. Kesimpulannya, penguatan kinerja guru SD swasta tidak dapat dilakukan secara parsial, melainkan menuntut pendekatan manajerial holistik yang mengintegrasikan supervisi profesional, stimulasi motivasi, dan pembenahan ekosistem lingkungan kerja secara sistemik.</p> <p><strong>Kata kunci</strong>: Kinerja Guru, Supervisi Akademik, Motivasi Kerja, Lingkungan Kerja, SD Swasta</p>2026-03-24T00:00:00+00:00Copyright (c) 2026 Author and Journal International of Demoshttps://mail.hk-publishing.id/index.php/ijd-demos/article/view/691Tinjauan Hukum Mengenai Peralihan Hak Atas Rumah Bersubsidi Yang Menimbulkan Sengketa2026-05-07T10:59:00+00:00Herti Sally Manurunghertisally2@gmail.comEros Rahmani Rifkierosrohmani@gmail.com<h3>Abstract</h3> <p><em>The transfer of rights over subsidized housing presents a complex legal issue due to its intersection between private law and public housing policy. In practice, unlawful transfers frequently occur, leading to disputes and legal uncertainty. This study aims to analyze the legal framework governing the transfer of rights over subsidized housing, identify the types of disputes arising from violations, and examine the legal consequences and dispute resolution mechanisms within the existing legal system. This research employs a normative juridical method using statutory and conceptual approaches. The legal materials consist of primary sources such as legislation, secondary sources including legal literature and scholarly articles, and tertiary sources as supporting references. Data collection is conducted through library research, while analysis is carried out qualitatively with deductive reasoning. The findings indicate that the transfer of subsidized housing rights is subject to specific regulatory restrictions that limit the principle of freedom of contract, rendering unlawful transfers void or voidable. The disputes commonly arise in the form of illegal credit transfers, conflicts with financial institutions, and ownership disputes. The study concludes that regulatory harmonization, stronger supervision, and improved public legal awareness are necessary to ensure legal certainty and the effectiveness of housing policies.</em></p> <p><strong><em>Keywords: </em></strong><em>subsidized housing transfer of rights, legal disputes civil law, housing policy</em></p> <p><em> </em></p> <h3>Abstrak</h3> <p>Peralihan hak atas rumah bersubsidi merupakan isu hukum yang kompleks karena berada pada persimpangan antara hukum perdata dan kebijakan publik di bidang perumahan. Dalam praktiknya, sering terjadi penyimpangan berupa peralihan hak secara tidak sah yang menimbulkan sengketa dan ketidakpastian hukum. Penelitian ini bertujuan untuk menganalisis pengaturan hukum peralihan hak atas rumah bersubsidi, mengidentifikasi bentuk-bentuk sengketa yang timbul akibat pelanggaran, serta menelaah akibat hukum dan mekanisme penyelesaian sengketa yang dapat ditempuh. Penelitian ini menggunakan metode yuridis normatif dengan pendekatan perundang-undangan dan konseptual, dengan bahan hukum primer berupa peraturan perundang-undangan, bahan hukum sekunder berupa literatur dan jurnal ilmiah, serta bahan hukum tersier sebagai pelengkap. Pengumpulan bahan hukum dilakukan melalui studi kepustakaan, sedangkan analisis dilakukan secara kualitatif dengan penarikan kesimpulan secara deduktif. Hasil penelitian menunjukkan bahwa peralihan hak rumah bersubsidi dibatasi oleh ketentuan khusus yang membatasi asas kebebasan berkontrak, sehingga peralihan yang tidak sesuai prosedur dinyatakan tidak sah atau dapat dibatalkan. Sengketa yang timbul meliputi sengketa over kredit ilegal, sengketa dengan lembaga pembiayaan, dan sengketa kepemilikan. Penelitian ini menyimpulkan bahwa diperlukan harmonisasi regulasi, penguatan pengawasan, serta peningkatan literasi hukum masyarakat untuk menjamin kepastian hukum dan efektivitas kebijakan perumahan.</p> <p><strong>Kata</strong> <strong>kunci</strong>: rumah subsidi, peralihan hak, sengketa hukum perdata, kebijakan perumahan</p>2026-03-28T00:00:00+00:00Copyright (c) 2026 Author and Journal International of Demoshttps://mail.hk-publishing.id/index.php/ijd-demos/article/view/725Pengaruh Self Control terhadap Perilaku Impulsive Buying pada Mahasiswa Pengguna Pay Later di Kota Medan2026-05-23T04:09:30+00:00Asrinta br sebayangasrintasebayang@gmail.comNenny Ika Putri Simarmataasrintasebayang@gmail.com<p><strong><em>Abstract</em></strong></p> <p><em>This study aims to determine the effect of self-control on impulsive buying behavior among student Pay Later users in Medan City. The research employed a quantitative approach with a correlational design. The subjects consisted of 350 students who actively used Pay Later services and were selected using purposive sampling techniques. Data were collected through Likert-scale psychological instruments measuring self-control and impulsive buying behavior. Data analysis was conducted using simple linear regression with a non-parametric bootstrapping approach through SPSS 20.0 for Windows. The results showed a significant negative effect of self-control on impulsive buying behavior, with a regression coefficient value of -0.197 and a significance value of 0.001 (p < 0.05). This indicates that the higher the students’ self-control, the lower their impulsive buying behavior. Self-control contributed 13.4% to impulsive buying behavior, while the remaining 86.6% was influenced by other factors outside the scope of this study. The categorization results revealed that most students had moderate levels of self-control (95.4%) and moderate levels of impulsive buying behavior (85.7%). These findings emphasize that self-control plays an important role in controlling students’ consumptive behavior amid the ease of digital transactions and Pay Later services.</em></p> <p><strong><em>Keywords:</em></strong><em> self-control, impulsive buying, Pay Later, students, consumptive behavior</em></p> <p> </p> <p><strong>Abstrak</strong></p> <p>Penelitian ini bertujuan untuk mengetahui pengaruh <em>self-control </em>terhadap perilaku <em>impulsive buying</em> pada mahasiswa pengguna Pay Later di Kota Medan. Penelitian menggunakan pendekatan kuantitatif dengan desain korelasional. Subjek penelitian berjumlah 350 mahasiswa pengguna <em>Pay Later </em>yang dipilih menggunakan teknik <em>purposive sampling</em>. Pengumpulan data dilakukan melalui skala psikologi berbentuk<em> Likert</em> yang terdiri dari skala <em>self-control </em>dan skala <em>impulsive buying</em>. Analisis data menggunakan regresi linier sederhana dengan pendekatan <em>bootstrapping </em>non-parametrik menggunakan SPSS 20.0 <em>for Windows</em>. Hasil penelitian menunjukkan bahwa terdapat pengaruh negatif yang signifikan antara <em>self-control</em> terhadap <em>impulsive buying</em> dengan nilai koefisien regresi sebesar -0,197 dan nilai signifikansi 0,001 (p < 0,05). Hal ini berarti semakin tinggi self-control mahasiswa, maka semakin rendah perilaku impulsive buying yang dilakukan. Self-control memberikan kontribusi sebesar 13,4% terhadap impulsive buying, sedangkan 86,6% dipengaruhi faktor lain di luar penelitian. Hasil kategorisasi menunjukkan bahwa mayoritas mahasiswa memiliki tingkat <em>self-control</em> pada kategori sedang sebesar 95,4% dan <em>impulsive buying</em> pada kategori sedang sebesar 85,7%. Penelitian ini menegaskan bahwa <em>self-control </em>merupakan faktor penting dalam mengendalikan perilaku konsumtif mahasiswa di tengah kemudahan akses layanan <em>Pay Later</em> dan transaksi digital.</p> <p><strong>Kata kunci:</strong> <em>self-control, impulsive buying, Pay Later,</em> mahasiswa, perilaku konsumtif</p>2026-06-02T00:00:00+00:00Copyright (c) 2026 Author and Journal International of Demoshttps://mail.hk-publishing.id/index.php/ijd-demos/article/view/741Evaluasi Kinerja Program Promosi Penanaman Modal dalam Meningkatkan Minat Investor dan Realisasi Investasi di Provinsi Kepulauan Riau2026-06-03T11:48:49+00:00Dwi Haryanidwipm2025@gmail.comRumzi Samindwipm2025@gmail.comArmauliza Septiawandwipm2025@gmail.com<p><strong>Abstrak</strong></p> <p>Promosi penanaman modal merupakan salah satu instrumen strategis yang digunakan pemerintah daerah untuk meningkatkan daya tarik investasi, memperkuat daya saing wilayah, dan mendorong pertumbuhan ekonomi yang berkelanjutan. Meskipun Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP) Provinsi Kepulauan Riau telah melaksanakan berbagai kegiatan promosi investasi, realisasi investasi antar kabupaten/kota masih menunjukkan ketimpangan yang cukup signifikan. Penelitian ini bertujuan untuk mengevaluasi pelaksanaan program promosi penanaman modal yang dilaksanakan oleh DPMPTSP Provinsi Kepulauan Riau dengan menggunakan teori evaluasi kebijakan William N. Dunn yang meliputi efektivitas, efisiensi, kecukupan, pemerataan, responsivitas, dan ketepatan. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Data diperoleh melalui wawancara, observasi, dan dokumentasi yang melibatkan aparatur pemerintah serta pemangku kepentingan terkait. Hasil penelitian menunjukkan bahwa program promosi penanaman modal telah berkontribusi dalam meningkatkan eksposur potensi investasi daerah dan memperluas jaringan kerja sama dengan calon investor. Namun demikian, pelaksanaannya masih menghadapi berbagai kendala, antara lain keterbatasan penyebaran informasi investasi, belum meratanya realisasi investasi antarwilayah, kurang optimalnya tindak lanjut pascapromosi, serta masih lemahnya koordinasi antarinstansi. Penelitian ini menyimpulkan bahwa program promosi penanaman modal telah berjalan cukup baik, namun masih memerlukan penguatan dalam aspek penentuan sasaran promosi, pemanfaatan teknologi digital, koordinasi kelembagaan, dan pelayanan kepada investor. Perbaikan pada aspek tersebut diharapkan dapat meningkatkan efektivitas promosi investasi serta mendukung pertumbuhan ekonomi daerah yang lebih inklusif dan berkelanjutan.</p> <p><strong>Kata kunci</strong>: Promosi penanaman modal, Evaluasi kebijakan, Investasi daerah, Daya saing daerah, DPMPTSP, Provinsi Kepulauan Riau.</p> <p><strong> </strong></p> <p><strong><em>Abstract</em></strong></p> <p><em>Investment promotion is a strategic instrument employed by regional governments to enhance investment attractiveness, strengthen regional competitiveness, and foster sustainable economic growth. Despite the implementation of various investment promotion activities by the Investment and One-Stop Integrated Service Agency (DPMPTSP) of the Riau Islands Province, investment realization across regencies and municipalities remains uneven. This study aims to evaluate the implementation of the investment promotion program conducted by DPMPTSP of the Riau Islands Province using William N. Dunn’s policy evaluation framework, which encompasses effectiveness, efficiency, adequacy, equity, responsiveness, and appropriateness. The study adopted a qualitative approach with a descriptive method. Data were collected through interviews, observations, and document analysis involving government officials and relevant stakeholders. The findings reveal that the investment promotion program has contributed to increasing the visibility of regional investment potential and expanding cooperation networks with prospective investors. However, several challenges remain, including limited dissemination of investment information, unequal distribution of investment realization among regions, inadequate post-promotion follow-up mechanisms, and weak inter-agency coordination. The study concludes that the investment promotion program has been implemented relatively well; nevertheless, improvements are required in target-oriented promotion strategies, the utilization of digital technology, institutional coordination, and investor services. Strengthening these aspects is expected to enhance the effectiveness of investment promotion and support more inclusive and sustainable regional economic growth.</em></p> <p><strong><em>Keywords:</em></strong><em> investment promotion, policy evaluation, regional competitiveness, investment governance, Riau Islands Province, William N. Dunn.</em></p>2026-06-07T00:00:00+00:00Copyright (c) 2026 Author and Journal International of Demos